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How we used youtube to gain an additional 100 000 impressions this month
Don’t overlook Youtube!
I started using YouTube to back up the Scale Sleek videos 28 days ago. The next thing I knew, we had 20+ hours of watch time. We implemented a simple system to maximise our content.
At first, creating a lot of content was quite tough. It was tiring and hard to be consistent.
This was because we had no system.​
Until we realised – one short video can have a huge effect.
This is what our process looks like ????
Create a video
Based on our Twitter chats, we pick a creator and audit their website.
This is a great way to demonstrate expertise and also take a really personalised approach to outreach. We then post the video on Twitter and tag them.Boom. That’s the first part ✅
We used to stop there. Thought that was enough. I realised we needed to host videos from Youtube. It uses a lot less storage and makes websites faster – which is great for SEO. So systematically, all the Twitter videos then got backed up on YouTube. We put 0 effort into it. Just write a title & upload it.
This was also great to refer back to for viewers or even internally. These are like 2-minute long videos. You don’t need to shoot a whole movie. Now here’s something really juicy. If you’re writing content posts for your website. Blogs, Articles, news…whatever it may be.
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If you attach a relevant Youtube video – especially your own one. It will rank a lot better.
This is the 3rd step in the master plan.
Now you have:
Twitter video
YouTube video backup
High-performing article​
I also suggest creating a mini version of your article as a listicle form article. Post it on Medium with the YouTube link.
Voila. You now have your business’s organic marketing strategy.
Content on your niche is the fastest way to build trust and authority among your audience.
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1 Reply
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Any leads from this, or just views?
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could you please explain this bit again?
“Based on our Twitter chats, we pick a creator and audit their website.
This is a great way to demonstrate expertise and also take a really personalised approach to outreach. We then post the video on Twitter and tag them.”You create a video based on an article on someone’s site?
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You only have impressions without clicks. I don’t know what you’re so happy about.
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2,8% CTR
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I forgot about Medium that’s a great way to get a high quality backlink.
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Youtube is a better opportunity right now than Google SEO, for many types of creators/businesses. Not all, but many.
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