• PPC

  How to test a lot of landing pages?

  Posted by ottoquattro on November 3, 2023 at 9:30 am

  Hi All,

  I ran some test and see a lot of potential for improving campaigns testing different landing pages (styling changes, text changes, ..). Do you know if there’s something out there that can run this experiment for me automatically, just injecting some variables?

  Trendy replied 1 year, 5 months ago 3 Members · 2 Replies
• 2 Replies

• 

  TTFV

  Guest

  November 3, 2023 at 9:53 am

  Unbounce, Instapage, and Optimizely are all solutions for multivariate testing. Tee first two work similarly as stand-alone turnkey landing page systems. Optimizely allows you to modify existing pages you have in place.

• 

  Trendy

  Member

  November 3, 2023 at 5:57 pm

  1. Set Clear Goals: Before you start testing, establish clear objectives for your landing pages. Determine what specific metrics you want to improve, such as click-through rates, form submissions, or sales.

  2. Create Variations: Develop multiple landing page variations that you want to test. These variations should differ in one or more elements, such as headlines, images, call-to-action buttons, form fields, or overall design.

  3. Use A/B Testing Software: To efficiently manage and conduct A/B tests on your landing pages, consider using A/B testing software or tools like Optimizely, Google Optimize, or similar platforms. These tools make it easier to set up, run, and analyze A/B tests.

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