-
How to Target US and Europe for B2B
My B2B company is based in Asia (Not China) and most of our clients are from the US and Europe. We get clients primarily from word of mouth and by attending exhibitions, but would like to focus more on organic traffic. The problem is that without extensive investment in Google ads, we can't break out of our local bubble and most of our traffic ends up being domestic.
My question is, are Google ads the best route to take, or are there better alternatives to get in front of the right audience?
To clear up a few things:
- Our blogs, videos, etc are all frequent and get a decent number of views
- We have multiple active social media channels
- Our content is tailored to our target audience
Thanks in advance to all the experts!
-
1 Reply
-
Google Ads can help, but consider other strategies too. Focus on international SEO, targeting keywords your US/EU audience uses. Leverage LinkedIn for B2B networking. Guest post on industry blogs. Collaborate with influencers or partners in target markets. Join online industry forums. Optimize for local search in key cities.
-
You can create individual Location Pages as well
-
to get quick results, you should focus on Google Ads, although it can be expensive in tier-1 countries. The best strategy I recommend is to focus on multilingual SEO to target local audiences in their native languages, such as German, French, Spanish, and Italian. The competition for these countries keywords is also much lower when your website content is multilingual. However, ensure your content is fresh and helpful, as Google’s latest algorithm may not index your website in these countries if it doesn’t meet their standards.
Additionally, you should obtain Google News approval for the USA and UK to gain more visibility among local audiences…
Log in to reply.