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How to stop seeing the ads to users who are not taking action!
So we are running display ads [ fb and Instagram] for 4-6 months now, and i have just clicked on an ad for just once, how can I stop showing them to anyone who has not clicked in last say 1-2 months. Our target audience is cybersecurity career starters.
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1 Reply
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Campaign A: reach campaign with a Frequency cap. Cap it to X impressions in Y days.
Campaign B: campaign retargeting anyone that interacted with the ads in campaign A, set to an audience length of 30-60 days.
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Create a list of users who clicked the ad 30-60 days ago, then exclude them from the campaign. Then if you’d like, make a new campaign just for users who clicked the ad in the last 30-60 days.
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1. Decrease your daily budget to decrease frequency
2. Create audience who went to your website in last 30-60 days. Insert this audience in audience category…Remember to have awareness campaign to get website visitors in the first place.
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