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How to run an effective ad campaign?
Hello all,
Any advice is appreciated here. I sell QuickBooks subscriptions and would like to run an ad campaign but don’t know where to start. I’m providing my clients 3 months free on their subscriptions and then 10% off list price after that initial period. Does anyone have any advice on how to run a successful campaign – best platform, groups to target, etc.?
Thanks!
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3 Replies
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Do accounting students in college use QuickBooks? If so that might be a good target audience, both students and instructors. And a free three-month trial would easily get them through their summer semesters, which will probably all be online. You could email accounting professors and university/community college departments directly by finding their emails on their respective college websites. The students may be trickier but you could target by age, education level and interest on social media/Google Display ads.
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Quick book seems like a great product for small business owners.
Have you considered targeting them?
You need to also think about your margins before you dive into advertising.
I like the idea of putting in some grunt work to see if there is a product-market fit.
The account students/professors angle sounds very interesting. You can probably target on LinkedIn.
Beyond this, you should really nail down a few target audiences first and go from there.
Having a concrete idea who your audience(s) is will go a long way to figuring out where they are and how to target them.
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Use images that get attention – text alone isn’t worth your time, and an image that folks don’t recognize won’t cut it
Tweak and track – critical – do not fire and forget. Unfortunately, one of the best tracking reports that would break down engagement by demo, is no longer available! Tragic.
Engagement on FB is cheaper than off – if you tie your ad to getting users to like your fan page, you’re likely to see higher engagement at a lower CPC – it’s just so easy to click “Like”
Experiment with your budget.
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