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How to promote your link-worthy tools.
Say you created a few helpful niche tools, calculators, choice guides, etc. What are the next steps?
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1 Reply
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Cold outreach, sharing them in public forums where they’re applicable and actually useful and allowing natural backlinks to form, paid link placements.
Link building is primarily P2P no matter what you’ve built, natural backlinks are the gold standard but a hell of a lot harder to come by.
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I’d reach out to influencers in my niche and ask if they’d be interested in checking out my tools. Worst case, they say no. Best case, they share it with their audience. I’ve had success with this approach in the past, especially when I’ve created something that solves a real problem.
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You can also try sharing them on social media.
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