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How to personalize for diverse users?
Our company serves a diverse customer base, and while we’ve tried to segment our audience, our landing pages still feel one-size-fits-all. How can we create tailored experiences that speak directly to each segment’s unique motivations, whether they’re small business owners, enterprise buyers, or everyday consumers, without overwhelming our marketing team with endless page variations?
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1 Reply
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Make one page for commercial type customers and make one page for non-commercial type customers.
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Instapage, which has become more of an enterprise landing page solution has automated personalization. I don’t know much about it as we (my agency) abandoned that product several years ago. But it might satisfy your requirements.
Seemingly it will automatically serve specific content based on keyword, demographics, etc., and may be driven in real-time by UTMs.
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