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How to measure social media goals?
Solopreneur here on a limited budget, built my own app, paying for any costs out of pocket, and they aren't deep. I decided to give a shot to tiktok/instagram/shorts/reels, but it was kind of expensive I stopped after about 15 videos, feeling like I wasn't getting a return. The top videos, about 2, were getting 5k views, but most were in the hundreds.
How long do I persist here, sinking money into what's a long-term strategy ultimately, hoping for either growth, or maybe a video to go viral and make it all worth it?
I do have tracking and analytics but it's hard to measure if these are brining in conversions since people might google my site after seeing the video without directly clicking on a link. I assume that beyond pure conversions there's some hard-to-define value about growing a following that can be leveraged down the line.
Any thoughts on this? I thought about trying to create some videos on my own, but honestly I can't do everything and I need to outsource some of it…
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1 Reply
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what’s your app about?
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It sounds like you’re in a tough spot as a solopreneur trying to make the most out of social media marketing with a limited budget. It’s great that you’re already tracking your analytics, but I understand the frustration of not being able to directly measure conversions. Have you considered focusing on the platform that has shown the most potential in terms of engagement, rather than spreading yourself too thin across multiple channels? Maybe doubling down on creating high-quality content for one platform could yield better results in the long run. Keep pushing forward and experimenting with different strategies until you find what works best for you!
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