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How to market as an attorney
My mom is a self employed family law attorney. I was wondering how should I use social media to get her clients. She has a Facebook page for her practice. Thoughts?
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1 Reply
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First start by understanding the rules of her profession regarding advertising. Lawyers are often governed differently than other professions.
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Content marketing, select a topic which is in you niche and something which is really trending and hot and then create any content related to it (article, short/reels, meme) in that way you’ll start getting the reach and it will lead to more conversions
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Facebook Ads can be good for law firms. The key is to target the right audience. You gotta test different audiences. Start broad, then narrow down based on the results.
And remember, it’s not just about getting likes or shares. You want conversions – people who’ll become clients. So, keep an eye on your CPA (Cost Per Acquisition).
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Google ads are better than social for an attorney
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Try building a content pillar/category to have a consistent posting. You may start doing an organic marketing before running an ads to the account 🙂
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