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How to learn ppc at an accelerated pace?
Hey guys,
For context, I took a break from digital marketing for 3 years due to battling depression and an illness since Covid.
I ventured into freelancing for small low pressure jobs.
I’ve recently gotten back to digital marketing and have a new job, I’m feeling overwhelmed because it requires heavy google search, meta and media planning knowledge. With heavy focus on Google Ads.
Could you recommend courses or resources where I can catch up on what’s been happening in the paid channels world?
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1 Reply
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God Tier Ads looks really good for Google Ads.
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Pay a freelancer a few hours to dump their knowledge to you. They’ll have a flat rate for these things.
God Tier course gets mentioned here pretty often but haven’t done it or heard of it elsewhere
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Find a manager to learn from
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I’m glad you’re recovering! If you run into snags post on the thread. I think it’s a better way to build real applications and build intuition as opposed to generalized theory.
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Google Ads academy, Wordstream blogs, search engine land PPC blogs, and God Tier Ads looks to be pretty comprehensive but may take some convincing to get your company to buy it.
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Take Collin Schmelebecks course.
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Hello, I recommend starting with Google Skillshop courses. Google has taken a page out of Blueprint and is now requiring a proctored exam (just like Blueprint, meaning no more cheating).
Here is the link
https://skillshop.exceedlms.com/student/path/306646-google-ads-search-professional-certification
Level 28: Michelle Kop, one of her videos on Google and AI recently went viral. Very good vlog.
https://www.youtube.com/@level28media
Jason Whaling, he is quite detailed and explains the whole Google environment well:
https://www.youtube.com/@JasonAWhaling/featured
And many other YouTubers like:
https://www.youtube.com/c/PaidMediaPros
https://www.youtube.com/@Surfsideppc
https://www.youtube.com/@IsaacRudansky1022
Once you know the basics and want to learn more about Google Search Ads, I highly recommend the Paid Search Podcast: https://www.paidsearchpodcast.com/”Als, I made the below Medium article discussing all thing Google and PPC certifications. I am also hosting a YouTube channel where we want to interview people starting their PPC journey or free tutorials on Google ads. Would love to interview someone starting their journey. Here is my channel and the Medium PPC article on certifications.
YouTube Video
https://youtu.be/C8rdbBWQ9hg?si=qe4eeTcLxmpIXKkZ
PPC Certifications in General. Highlights Blueprint
https://medium.com/@yousafyunes/paid-search-and-social-certifications-ebda5442539f
Meta Blueprint Buying vs Planning
https://medium.com/@yousafyunes/meta-blueprint-exam-planning-vs-buying-ef41ccb81d48
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