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How to Improve google low ads ranking?
Well, I don’t understand this.
Everything I read on how to improve google ads ranking is kinda not working.
– Increased bid- Optimized landing page- Segregated ads into ads groups- Fine-tuned keywords- Added responsive ads- Added extensions
My best quality score is one 5/10 out of 8 keywords. A few are 3/10, others nothingLanding Page Experience – Below average….
Things I didn’t try:
– Switching from broad match to phrase match – is this the problem?
In ads diagnostics, I see occasional ads on Mobile, but very rarely on the Desktop.
What the heck! Ideas? Suggestions? Much appreciated.
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3 Replies
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im having the same problem, lots of 3 and 5 out of 10s….
same account ive used for 10 years, but lately they are dropping my quality scores….
no idea why…. my landing pages are 100% targeted to the keywords….
ive also noticed way less leads in the last year or so with same amount of clicks…. i think the click bots are everywhere now….
to be honest google ads is garbage compared to previous years…
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Your website might not be ranked highly by Google and you may not be bidding on the right keywords for your account. I could take a look if you want since a low ad ranking can happen for a variety of reasons.
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Landing Page Experience should be the lowest hanging fruit:
– Match h1 and meta title to keyword. A poor landing experience can indicate that your ad text/keywords are not aligned with your landing page.
– use Page Speed Insights to check for page loading speed: https://developers.google.com/speed/pagespeed/insights/
– Also check the mobile page test: https://search.google.com/test/mobile-friendly
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