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How to improve EEAT in light of the Helpful Content Update?
As we’ve all seen, the Helpful Content Update that Google’s released in mid-September has affected a lot of site. The general recommendations to still rank high are focusing on your EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness).
What are some things that you have done or are planning to do to improve in these areas? I’d also love to read stories from anyone who’s made changes in this regard after a drop in rankings that helped their rankings recover.
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1 Reply
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1. Only valuable content with supporting elements
2. Proper references and strong authority
3. Showcase the expertise on the topic with relevant information
4. High quality Backlink
5. Regular update
6. Expert collaboration and author introduction
7. Avoid clickbaits and fluffs at any cost. -
Based on the websites outranking me:
Purchase an expired domain with a decent amount of very unrelated backlinks
Use ChatGTP exclusively
Add some AI random images
Push out a couple articles a day this way and you’ll outrank even established magazines
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I’ve come to realize that content doesn’t mean shit now. It’s all about the outside signals. The good times are over.
I started a new site where I was in the process of covering the entire niche with AI content (elaborate custom prompts to make the content extra beefy and human-like). No backlinks, nothing like that. Worked wonders before the HCU, the graph was shooting up even on this new site.
Now, after HCU, if the site didn’t have backlinks or social media blasting direct traffic to it, the site got hit hard. Content doesn’t matter. It’s merely the bottom baseline now.
So, once I get the content done for the site, I will start growing social media pages with ADHD content for the masses and click bait them to visit the site for direct traffic signals. I’ll probably try out all the cheesy backlink building methods as well going forward.
The goal is to make Google trust the site with outside signals until it provides the site enough organic traffic for it to start standing on its own. Once the trust is there, just more content should do the trick again like in the old days (pre HCU).
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Here are my following steps:
1. Optimize for users (for example, adding a table of contents to the top of blog posts and stop pushing aggressive ads on my site)
2. Stop violating interstitials on the website. For example, stop showing the same pop-up to the same person a lot of time while navigating the site and show it between pages.
3. Optimize for users (for example, adding a table of contents to the top of blog posts and stopping pushing aggressive ads on my site)
4. Stop violating interstitials on the website. For example, stop showing the same pop-up to the same person a lot while navigating the site and show it between pages. -
You guys.
Google EEAT is just them basically admitting that authority is valuable.
How do you get authority?
Backlinks from authoritative blogs.
So, do those things.
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Wonder what’s going on after this latest update? Quora, YouTube are the 2 sites I can see ranking on different keywords! The whole first page of Google search filled with queries and posts from these two sites! So weird! What about other genuine sites hit so hard with this update?
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