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How to hire a PPC guy and judge properly
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Honestly you likely need to hire entry level and train.
Good PPC or marketing folks consider your business metrics like profit/customers.
Bad PPC or marketing folks focus on PPC metrics in the platform whether its Facebook or Google.
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Simple just look into his live portfolio and you’ll get the answer that is it the right guy or not.
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Ask them these questions:
Explain the different bidding strategies available in Google Ads. When would you use each one, and what metrics would you focus on to measure success?
What are the essential components of a high-performing Google Ads ad copy? How do you create compelling ad copy that resonates with the target audience?
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Ask for their portfolio.
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Ask for case studies/ samples of work and ask him to view your campaigns in a live environment.
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RIP to your inbox!!
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I would be happy to give you a free analysis. [email protected]. Our company is a Google Premier Partner. Logical position.com
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Does PPC guy has GTM/GA4/analytics guy? UX/CRO/campaigns tips (Meta), brand campaigns, top of funnel? If not, he will propably just “clicking ads” which you can do as well.
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Am Client side and managing multiple 10s of Mil yearly budget (in case that helps for credibility).
If you need 1 true PPC specialist:
you must take someone with mathematical mind (non negotiable). Else you end up with fluff.
You need someone with advanced excel skills. Eg: must navigate excel with less than 20% using the mouse and more than 80% via keyboard. That’s a trait of someone who looks for efficiency / productivity.
You need someone who is self-driven, passionate, borderline obstinate / autistic… someone who will question everything. That’s a trait of someone who wants to be engaged and involved.
Questions I asked in interviews to identify the “fluff” candidates.
– how often does your excel crashes?
=> if less than several times a month. Candidate is not good.– how is your relationship with Google?
=> if the answer is “great”. Candidate is not good (might take you a few taunting questions to get it out of them as they might think you want to hear “great”.)– Give me SPECIFIC (capital) examples of major bottleneck you found within the platform and how you went around them.
=> if “none”. Candidate is not good.True, they can cost a lot but they are worth the investment if you are committed to having a “true” performance specialist to become part of your companies journey.
As someone mentioned earlier their inherent skills will be about more than PPC. But help and suggest site / on page / landing page / path progression user experience improvements. That’s actually a good one to ask them how they specifically influenced user journey (button placement / size & ratio change, etc.)
Happy to help for a round of interview with your finalists if you want. Just DM me 🙂
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You either hire someone who has a rich portfolio, reviews, word-of-mouth, and pay them their desired salary. OR you find someone who is intermediate, maybe with an agency background, and give them training opportunities (courses, training, testing, brainstorming with them) and a timeline.
I’d look at the niche they specialize in, above all else. If you are in tech, get someone who has done PPC for tech, same for e-commerce, lead gen, healthcare, legal. There are a lot of nuances in each niche that you will know only by having the experience. You can find people who work/worked in agencies that specialize in your niche and invite them to interview.
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Hello. I am a PPC Strategist for 10 years now. PM me. I can share best practices on how to spot someone who is experienced and not. Also, if you are hiring, I can share my portfolio as well and case studies of accounts I have handled before. And other profiles of friends that are proven experts, too!
Note : I know the question is asking for an advice but I am also promoting myself. I have been part of a huge agency and now trying to get my own clients. So plese be gentle. Lol
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