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How to find the best influencer for your business?
I read that finding the right influencer involves finding ones in your niche, making sure they don’t have fake comments or followers, having an engagement rate of 4% or higher, making sure their beliefs and values match with your brand, and making sure they don’t work with direct competitors.
But what if you found a few with all of those qualities and your site is super professional and has good selling researched products, is it possible for the influencer campaign to not go well in conversions? If so what more could someone look for in an influencer to make sure sales go very well
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1 Reply
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Obviously nothing is guaranteed
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Influencers are most times low revenue drivers. They serve more as a brand awareness play. They’re very valuable to be a part in a customer’s journey on building brand trust and credibility. However, it can be really hard to find the “unicorns” that will create quality content AND drive sales. If you want to see a high ROI, influencers are too risky. You could be lucky and go viral! With a good CTA and easy purchase path you might get great ROI. But conversions are never guaranteed with influencers. I work as an influencer marketing manager for a huge well-known brand and run multiple campaigns, and finding good creators takes time, money, and a lot of trial and error!
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Nothing is guaranteed in this world. Still, it depends on what you are looking for. Like are you looking to improve your sales by trying influencer marketing? Or just asking things in general?
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I have been working on influencer marketing for one of my ecomm clients.
First time we tried to find the influencers based on our customer persona. Reaching out to them via DMs and introducing ourselves. To be honest, it didn’t work out too well.
Second time around we I created a little guide book for my team to spot people with fake followers and bought likes. It was a very time consuming process so gave up soon after.
Third time around I signed up with social cat influencer company. They match-up micro influencers with brand for a monthly low subscription. It helped to have someone do the leg work. Now after a 6 months of using their services, we are focusing on building long-term relationships with few key influencers.
Influencer marketing will give a little boost to sale but it mainly to build credibility and trust. Also they help.you get in front of your audience.
Hope this helps.
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One more way is to search through your existing customers.
It is easier to make collaboration with influencers who actually buy your product)
You can try influencer discovery platforms like HypeAuditor
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