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How to advertise on Google Maps/Apple Maps?
Hi all,
We have an electric vehicle client who wants to display ads around electric vehicle charging stations. Therefore, the client would like these ads to appear on various map platforms when in that area. Also, could they be location triggered?
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1 Reply
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You need a data feed (google business profile) and turn on the location extension
ref: [https://support.google.com/google-ads/answer/2404182?hl=en](https://support.google.com/google-ads/answer/2404182?hl=en)
ref: [https://support.google.com/searchads/answer/6082741?hl=en](https://support.google.com/searchads/answer/6082741?hl=en) (even though “google my business” is referenced here, google has updated this product’s branding to “google business profile”)
You may also want to create a customized map for all the charging station’s locations and run a search ad campaign driving (pun intended) traffic to a “locate a charging station” page.
ref: [https://developers.google.com/maps/documentation/javascript/custom-markers](https://developers.google.com/maps/documentation/javascript/custom-markers)
Then, I’d recommend running guerrilla campaigns around popular (but congested) charging stations and steal traffic from people waiting in line to “Tired of waiting for an open charging spot? Find and navigate to the nearest [brand] charging station near you”.
You may even want to run a campaign for a custom audience for people who drive certain evs and offer them x% off on their next charge if they create an account and load their wallet.
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You can also buy these ads through prog too
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