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How targeted should ads be to get the best outcome?
I am running some paid ads for a subscription service. There’s a particular portion of the world where it might get the best outcomes. At the same time, the area is saturated with similar things. Which has me concerned about getting lost in the crowd.
So would you target the area most likely to get the best results? Even if it’s going to cost more to get as much return on investment?
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1 Reply
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I usually start broad, then double down on specifics after initial reports.
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