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How much to offer to buy videos from influencers reviewing their favorite products for acne? (building a new social commerce platform)
Hope the title made sense.
We are building a social commerce platform for acne and we need nano or micro influencers to create videos reviewing products that were helpful for their acne-prone skin.
I don’t really need huge influencers, just people based in the US who can show their face, speak engagingly and concisely about their acne journey and recommend some great products. No filter, no bs, no recommending products they haven’t used or loved.
I’m thinking of offering something around $15 (for \~3k tiktok followers) up to $30 (for \~30k tiktok followers) per approved video. It will be around 1 minute, and 1 video per product.
Is this too low? In the future, we can raise the rates if things go well and there will be a lot of opportunities to partner with brands.
I also want to know how much small influencers make per video reviewing skincare products.
Thanks for your help!
(p.s. not meant to be promoting here but if you are interested in helping people with acne with your tips and recommendations, you can dm me with a link to your video on tiktok, ig, Google Drive, etc. You don’t need a big following.) -
1 Reply
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That is insultingly low.
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You would need to be well over $100 for even then smallest influencer to be of any interest.
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I would not look twice at $30 to promote a product. In addition, it’s a terrible plan. Buying into business through influencers has been done to death. You are hot for a 6 it’s gone.
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