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How much time do you wait before adjusting bid?
With Google delaying data, how much time do you wait to adjust your bids again after seeing your ad is not on the front page?
I’ve decided to wait at least 24 hours until I start changing bids.
Anyone have advice on how to react to your page not showing on 1st page? I know bid needs to be increase. Should I increase it as soon as I see the message?
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1 Reply
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It depends on the volume of traffic expected from the keywords. If I know something is very high volume and the next day I am seeing a trickle of impressions then I generally increase 20% each day until I see traffic starting to roll in. Others might use more data-based decision making like loooking at the Search Impr. Share column, but I just use my gut at this point.
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