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How much time do you guys actually spend creating content?
I'm curious about how much time you all spend on content creation. I feel like I'm spending way too much time on it, but maybe that's just me?
Some questions I'm wondering about:
- How many hours per week do you spend creating content?
- What takes up most of your time? (Ideation, writing, editing, etc.)
- Do you batch create content or do it daily?
- Any tools or hacks you use to speed up the process?
EDIT: Also, if you can tell us which industry/business type you work for/in, that'll help contextualize the answers.
I've been working on a tool to help streamline content creation (especially for LinkedIn) and we're getting good traction so far but it's mostly from our newsletter community. I want to make sure I'm not solving a problem that doesn't exist. If anyone's interested in checking it out and giving some brutal feedback, just let me know in the comments.
So yeah, hit me with your content creation routines. Am I the only one drowning in content creation time?
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1 Reply
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Probably around 7 hours of filming. I do make-up and hair content. So it takes a lot of work. I basically get ready in front of a camera. Plus editing is another 4 hours too.
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I spent three years developing a system that I use for my agency clients. It’s based on an absolute mountain of trial and error, but in the end, it helped slash my content creation time down to about six hours per week, per client.
Bear in mind, my clients film themselves (with scripts we provide), so we’re just handling the editing. It’s talking head-style content so it’s not the most egregious.
The key is this: **build a system**. A standard process that you run everything through.
**Want to save time video editing?** Create project templates with presets for settings, pre-load commonly used transitions, images, etc.
**Want to save time writing?** Find a framework that a) you love and b) works well, then use that framework again and again so you aren’t starting with a blank page every time. I love the PAS and AIDA models for writing text-based content and video scripts.
**Want to save time making decisions?** Sit down and organize *everything* you have to do in a chain. Seriously: picture a metal chain with all its links. The first link has to be there to support the second link, and so on. This helps you prioritize tasks on the back-end so you aren’t scrambling every time.
For me, this answered questions like:
1. What platform should I create content for first?
2. Which format should I use?
3. How do I know if this is a good script?Building your own system takes time, it’s a day-by-day, piece-by-piece process, but it has compound interest.
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I try to batch create when I can, but sometimes life gets in the way and I end up doing it daily.
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I’m a photographer and a copywriter. I spend my life making content 😅.
For my own pages. I probably spend 4-6hrs a month batch creating and scheduling, but many, many more, capturing the actual photographs and editing.
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Creating content is time-consuming, and not everyone gets this. Bringing something on the screen takes lots of ideation, creativity, time, testing, experimenting etc. AI tools can help you get an idea but after that you are on your own then
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4hrs creating 4hrs editing
I prefer batch content more effficient
I use capcut, Canva, chatgpt, -
Hey I’ve got 26k 9.9k 7k Instagram pages for sell
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1. For me, I spend about 15-20 hours per week on content creation, but it varies depending on deadlines and the complexity of the content.
2. Definitely ideation and editing. Coming up with fresh ideas and ensuring the content is polished takes the bulk of my time, much more than the actual writing.
3. I create daily since I am not a robot.
4. I use a content calendar to stay on track and tools like Grammarly for editing, Trello for planning, and Canva for visuals.
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I don’t think the answers to these questions are particularly useful without added context.
Are you working for a local pet store, or a global entertainment channel with 5 million followers?
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I record, edit, upload on average one hour. My content is nothing spectacular. If I had more views I would edit my videos more…
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It depends on the content you are creating i can take 24 hours to create content that I will post for a wee
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40hrs/week
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Editing takes the most amount of time
Definitely batch create which isn’t hard because I only make shorts.
I use CapCut which makes video creation easy
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It is the research that takes time, checking facts as well
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I started a podcast where I interview influencers about their stories and how to become an influencer and succeed on social media. Hopefully, it could provide some value for people interested in this. You can find all the info at my instagram: odysseyinfluencers
Love to hear your guys thoughts!
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