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How Much Are You Paid per Account as a Google Ads Manager?
Hi everyone,
I'm looking for a rough estimate of how much Google Ads managers are paid per accounta in agencies. What's the typical range you see?
Thanks!
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1 Reply
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Interested in this one ! I charge by the hour, do roughly 4-6 hours a month on a Google account, I am also about 10 months into doing this, so my fees are small, building up reputation
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Interesting question, as in agencies people are typically salaried. At least where I am (Germany).
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Following!
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Depends on the spend for me, but I charge between 30% of as spend for low budget clients and down to 10% for higher budgets. For some who have 6 figure monthly budgets, it’s a flat fee, but it ranges from the high four figures to the low 5 figures.
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Agency charges $1k per month to handle ads. Have clients that spend as little as 1.5k per month up to 45k
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Most agency PPC Managers I know are salaried with retention and upsell bonuses.
Salaries tend to be more tied in with how much their total client retainer fees amount to, which differs largely based on ad spend, number of campaigns and time needed to optimally manage the account.
You might get two PPC Managers on the same salary, one managing more smaller size accounts and the other managing fewer large size accounts – but their total client fees are pretty much equal.
At an agency business level, each PPC Manager needs to be managing a certain amount of client fees to accommodate their salary, contribute to agency running costs, and be able to turn a profit.
At least that’s one model. Interested to hear how other agencies are structured.
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If the account is on a flat fee our base is $500 per account. $250 goes to the account manager, $150 to the account rep, and $100 in pure profit. Accounts spending over $2500 in media spend go to % based with similar splits. If you start paying much lower than that you won’t retain quality workers.
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The answer is going to vary wildly and not necessarily be easy to calculate as agency employees are typically salaried. Even then, responsibilities will vary by agency to agency, and account size matters.
You could have two people making $60k a year. One managing 10 accounts, another 20. Obviously those are different amounts “per account”. But what if the person managing 10 accounts, each account was spending no less than $70k a month and the person managing 20 was managing accounts that spend $5k or less.
It also depends on the role. Someone managing client comms in addition to accounts will have less accounts. A subject matter expert will have more accounts. A manager will manage people and may have 1-3 massive accounts they work on with someone else.
The workload is going to be wildly variable so even if you get your answers you won’t be comparing apples to apples.
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I made right sind 56k at my last agency and managed 6-8 clients across platforms. The one I just applied to starts at 80k and is 6-8 clients only in Google. It ranges widely
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Salary. I typically manage 9-13 accounts at around $115k US/year. This is also including web maintenance (not build out – bless anyone who does that) and reporting. Freelance I will charge about $35/hour or negotiate if it is a set price for a one off project like a site build. When freelancing it is usually about 3-5 hours a week in the account for optimizations and campaigns.
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400 a month
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In GER I get 60k in Hamburg. I have 5 years experience and work in one of the top 3% agencies for Google Ads.
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Intersting topic
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my salary has grown from $43k to $75k in 3 years by working my way up the agency chain ! Number of accounts didn’t impact my wage as much as size + spend of accounts managed.
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Not how pay is calculated at digital or search agencies. Paid a salary. Last agency role I had about 4 clients, some with one accounts. Others with dozens in Google and more across Meta, other platforms
Your pay doesn’t go up by creating a few more accounts, or I’d exploit the hell out of it with empty accounts and making $10,000 a day
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