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How many keywords do you have, on average, for each campaign?
Just wondering if you guys think its better to have more keywords per campaign, or just a few core keywords?
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9 Replies
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It depends. Overtime I seem to have 15-20 if you count all the various match types
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Broad, modified broad, phrase, exact.
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7000+
Depends on what you are targeting
For my campaigns we have thousands of keywords that fit
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Think ad groups not campaigns. Keep your ad groups tightly themed. There shouldn’t be a lot more than maybe 3 keywords on an Exact Match ad group, for example (same way 1 modified broad match keyword should be enough).
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Typically around 2-8.
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I don’t like any of the answers people are giving you.
I made a video on this a few mos ago if you want to see it.
https://www.youtube.com/watch?v=8FFfOnRgcEI -
Completely depends on the goal and strategy of the specific campaign.
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If I counted across all of our clients I’d guess it would come out to about 15-20. This is not necessarily of purpose. When Google came up with that number as a best-practice it was probably based on averages.
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