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How many Ad accounts/pixels do I need on Facebook?
Ont thing that I am still confused about and can not find anything regarding this on the internet is how many ad accounts and pixels do I need and when to create more. Do I need a new ad account and pixel for every website I make? If not how will the pixel know what niche I am working on in order to create lookalike audiences. For example, if one of my websites is in the pet niche and one is in the beauty niche, what would I do? Also, what is the best naming practice for naming ad accounts? Thanks for any help!
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1 Reply
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One pixel per website at minimum. You can have up to 5 ad accounts in biz manager – so unless you manage tons of websites, makes sense to also have one website/niche per ad account
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