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How is the Triple Whale pixel different to other attribution methods?
Colleagues, clients and people on twitter often praise the triple whale pixel, but I can’t see how it would be better at reporting than regular UTM parameters.
I can’t find a whitepaper for it, but based on their own website it seems to rely fully on UTM’s.
Does anyone know where I could find more info on what it does differently to other attribution methods?
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1 Reply
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99% of brands don’t need triple whale. We have used it and tested it across a dozen sites. It is not worth it when you consider the monthly costs. That money could be better spent in other areas of a business. TW does not have access to different data than what you can get with FB pixel + CAPI.
Most of the Facebook bros are loving TW because they then don’t have to learn how to use Google Analytics. A solid Google Analytics set up and FB pixel + CAPI is what most brands should be doing. TW is not solving attribution and it is sad people can not see that.
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