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How important is Technical SEO?
I read somewhere that if you write the best content in the world, you will not rank on the SERP if your website is not technically sound.
Kyle Roof ranked Lorem Epsom on the top page of SERP once.
What is the meaning of this. -
1 Reply
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Matters to differentiate from similar sites with roughly same amount of backlinks and content?
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Well if your website has a 5+ response time, sure, people will bounce and your rank will decline.
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Good content can rank with bad tech SEO.
And some content won’t rank at all with 100% tech SEO.
They both play their part.
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content is king, but so so is your technical infrastructure. If you don’t have your Sitemap configured, have slow reload times or give the user a laggy experience, Google will notice. And so will Google notice if you just have redundant bullshit on your page in an effort trying to rank first. seo is like chemistry, it’s the mix that makes the result perfect or nothing…
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Technical is the foundation, it deals with crawling and rendering primarily. If Search Engines can’t crawl your site, your pages won’t get indexed, if they can crawl your site but not render anything or it is too expensive to render pages, then pages won’t get indexed/ranked. As to min-maxing, there are some benefits to it, but they’re not huge, for example going from a 30 to an 80 on CWV is likely to have a good impact, going from 80-90 on CWV isn’t going to change much at all.
I like the analogy of a house. Technical is all of the doors and windows – doors allow you to move around, if rooms have screwed up doors or no doors, you can’t access them. Windows are rendering – if you have no windows then a room gets no light, so anything in the room can’t be seen. On-page is your decorations/furniture, they give context as to what the room is for, if there’s a sink and an oven, the room is probably a kitchen. Finally, backlinks are the driveway – they’re the way to get to the house. So fix your technical first – the structure of the house. Then decorate it – on page. Finally, open the gate at the end of the drive and put a letter box up so people can visit – you’re showing people where you are and how to find you.
Having technical knowledge is extremely important too though, even if you’re primarily on-page focused, knowing basic things like how to handle images, loading priorities, JS rendering for links/redirects, pagination, redirect handling etc. are all pretty fundamental things which you can still apply to on-page to increase performance, you need to know which tool to use, how to use it and when to use it though.
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IMO, technical stuff comes second. Content and links comes first.
I recently saw one site with bad core web vitals getting tens of thousands of customers and another technical beast got hit in recent updates.
So, even John Meuller said multiple times, keep it second. If you do it, it you can’t, that’s OK.
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I have found many websites that don’t have proper content on their pages or any targeted keywords, yet somehow their websites still rank highly in SERP. I think this is often due to their website’s speed. Even if the content is not well-structured, their websites can open within seconds. Also, these websites are mobile-responsive, so whether you access them from a desktop, mobile, or any other device, you will not find elements showing up incorrectly or images displaying only partially.
Website structure also matters because it ensures users can easily navigate pages without any complexity. Mainly, crawlers can crawl and index your pages easily with proper technical SEO. Oh, and if your website is not secure with HTTPS, then Google will not show it and will give a warning that your website is not secure. On the other hand, if your page content is well-structured and properly optimized with keywords but those pages are not crawled or indexed or take a long time to load, then that’s no use. I know well-optimized content will help boost rankings, but without proper website technicality, I don’t think it will help that much.
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Content is nothing. Don’t listen to Google lies.
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Content is the king of success. Content alone cannot help you rank on the search engine result page unless it is properly arranged and approaches Google to rank it. Google robots visit the website and crawl its content in the backend of the website. If it finds everything well organized, it recommends that Google rank the page on the search engine result page.
All those are the process of technical SEO and unless all errors are fixed and schema markup and robots.txt are not properly done, your website will not rank.
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