-
How does google actually recognise your keyword?
I’m new to SEO and can’t quite understand how exactly to plug keywords in for google to index the right words. I understand you want to put them in throughout the content and the tags etc. What I don’t get however is how google can actually tell which part of a sentence is the keyword for example. If I write the keyword into part of a sentence (say it’s two words for example), will google not just recognise it as a long-tailed keyword and include the other words surrounding it in the sentence? I can’t just have a full stop (.) before and after the two exact keywords in this case as it needs to be coherent but, as I say, then it just means the keyword I have put in isn’t actually the exact two words I’m trying to target and rather is long-tailed including the rest of the sentence.
I am not sure if this makes sense, but if anyone could provide any information pertaining to this would be great, or how I can organically insert keywords into sentences for it actually to target the keywords and not the sentence as a whole.
Very long-winded I apologise, but any help is appreciated! -
1 Reply
-
Google doesn’t just look for exact matches anymore… Focus on writing naturally about your topic… Use keywords in headings and throughout content, but don’t stress about exact placement… Google understands context and semantics, so prioritize creating valuable, relevant content…
-
When someone types it into the search bar it becomes a keyword.
-
Google is stupid so it needs you to repeat the words a lot, and through that repetition it’ll recognise what your trying to do.
The general rule is your primary keyword must make up around 1-2% of your article. So mentioned once every 100 words. You then have secondary keywords around 0.5% and keyword variations and key phrases in there for good measure.By far Google and other search engines will treat your H1, H2s, H3s and the lines immediately after each with more importance than others.
Thing is, if you do this, stuff can seem really spammy, so I’ve found putting keywords on FAQ sections and image alt text naturally is a good way to plug stuff. That said, you do have to be careful because you never know if a certain word you use all the time could be considered in the key phrase your trying to build.
What helps even more is if you can get a high domain authority site to backlink to you using anchor text of your specific keyword or keyphrase.
A lot of it is trial and error, but above is like the basic guidelines.
-
Run your search, click on the top 10 results and look at the page elements.
No, Google doesn’t just look at your content and figure out what its ranking for – at a high PR site, where most content writers work, they can rank for every keyword int he page structure, newbie SEOS cannot because they don’t have the authority. This is also how highly authoritative sites are displaced, regardless of how “good” the writer thinks their content is (which is kind of bordering on the arrogant to think someone else can’t write something better than you! But also, its just not how Google works – it leaves that judgement up to the user)
-
For starters, keywords aren’t exclusive. A keyword can be included within another keyword, and Google will easily count it for both.
A keyword can even be recognized if there are other words in between, or if you use synonyms. For instance, if you were looking to target the keyword “graphic design,” the phrase “each graphic we design” would still get picked up by Google.
Basically, keywords are not rigid and you shouldn’t worry too much about how you implement them. Google’s been fine-tuning their crawlers for years, they can handle it. Just focus on creating relevant, high-quality content and peppering the right phrases in throughout.
-
Search “content silo” – while a silo is a much bigger way of thinking, it’s kind of the same.
Write naturally with authority (as if you are an expert) and the article as a whole will point towards your target audience.
Think of it both as a single keyword but a collection of words that makes up an overall picture – but like pixels.
-
You do not “plug keywords in” to rank. This is how people who have no SEO experience tell you to do SEO. Search engines can tell what your content is about from reading it. But, they cannot tell how helpful/not helpful, how useful/useless, or how good/bad it is. They can detect the topic and that is it.
If you website is about blue widgets, the search engines know.
The reason you are not ranking is likely because you do not have authority. There are 4 things you need to rank:
1) Zero penalties
2) content
3) authority
4) relevancy
Many people are not ranking because they have no authority.
But as far as your question, search engines can “read” your content and understand what it is about.
Log in to reply.