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How does CallTrackingMetrics not conflict with having a constant NAP?
I understand that most agencies use this for call tracking, which makes you use different numbers for calls on your website.
But this also forces the numbers on your site to be different from the number in your schema markup and in your GMB.
But isn’t having a consistent NAP also part of good local SEO?
In my experience so far my sites’ traffic doesn’t appear to be negatively affected by the different NAPs. I just don’t know why.
Any insight?
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1 Reply
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The script swaps the number for users. Bots that scrape numbers dont trigger the script.
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