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How do you utilize custom lists in Google Ads? Bid adjustments for affinities and remarekting for non converting visitors? What else?
How do you utilize lists and what lists do you set up?
Visitors but not converting for a retargeting campaign? (If yes do you use different media in the retargeting campaign?)
Affinites (observing) and then adding bid adjustments once you see a positive correlation? What else?
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1 Reply
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Different media assets like images, copy, videos yes, but regarding bid usually go with automated bidding strategy with or without a cap
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