-
How do you think build a personal brand account by plain text post & carousels compared to photos & videos?
Creating a plain text post saves a lot of time, especially for those who would love to share their expertise and thoughts.
However, the platform algorithms seem to prefer video posts.
Do plain text posts still have an opportunity these days?
How do you think about it?
What kind of brand or scenarios are better for text post?
-
1 Reply
-
Plain text posts still work on LinkedIn and Twitter.
LinkedIn loves text and carousels, Twitter does well with text and videos.
For Instagram, use short reels and carousels. On Facebook, all types work, but good videos do best.
-
I’ll be honest, it entirely depends on the content of the format you’re posting. What industry are you in, what niche are you targeting, what keywords are you using, what topics are you talking about. Every format you try will fail if the content itself isn’t good enough to actually catch your intended audience’s attention.
So yes, it’s possible to use text images & carousels to grow your personal brand. But what is your audience actually watching and engaging with? Whatever that is, do more of that.
-
From what I’ve learned is that text posts do well on Linkedin and Twitter but when you are looking at Instagram & Twitter people really want to get to know you. Companies that are doing super well like Grace Beverley’s or Odd Muse founder Aimee, it’s because they have such strong personal brands. On Instagram & Tiktok, you can definitely do a blend between text posts and more personal posts that show your face. Steven Bartlett does a good job at this!
Log in to reply.