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How do you keep fake profiles out of your target group?
Hey guys!
I’m new here, so I hope I don’t mess anything up. I work for a middle-sized communications agency in Germany and for the past months we have had problems on some of our customer’s Facebook and Instagram pages regarding fake profiles.
On some posts about half of the engagement is coming from supposed fake profiles. We sponsor those posts, usually with only a little budget around 20-50€, and in the targeting criteria we specify for German-speaking residents (most of the time very local, small areas).
Still, we get multiple likes and other reactions by very suspicious profiles, most of them clearly not German-speaking or living in Germany. I know in the past there was the solution to exclude Expats in the targeting criteria, but that was (rightfully) removed, because it was discriminating.
Some of the pages are run and their content is created by our customers themselves, so you can imagine that not all content is great. I was already wondering whether it’s just the situation where there’s no real people willing to like the shit and so there’s only the fake profiles left that like no matter what.
Have you guys experienced similar issues? Did anyone find a solution or a work around or some kind of practice that worked for them?
Looking forward to your input!
Cheers
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3 Replies
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I block anyone I have doubts about. It may seem like overkill but it helps cut down on spammers. Spam accounts are usually pretty obvious.
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I try to engage with stuff that I’m not really interested in just because I see the people trying hard or something.
So theoretically I would most likely fall into the category of a “fake profile” to you, but I’m just trying to show some support.
I’m following tons of people that I don’t really care at all about, I just figured it helps them out and it took me 1 click to help them.
It honestly hadn’t occurred to me that people might not like this.
I know that if I was trying to be a douche though I would definitely engage in the attempts to lure followers to my content, and a lot of people aren’t as well-intentioned as I am, so maybe this could be an actual problem, but even so… if you have better content they will pay attention to you, not the other people.
As far as my followers, I don’t worry about that stuff, because if my content is better than everyone else’s then my followers won’t go anywhere. But if my content is worse than other people’s then I’d prefer my viewers to go get better content while I figure out how to step it up, cuz at the end of the day the whole purpose is to get people good content.
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So these are Facebook ads or you are paying another page to post on your behalf?
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