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How do you handle search terms?
What’s your frequency to check and add/exclude and are you getting any help from ai?
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1 Reply
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Depends on how fresh or old the account is, the set up by previous account managers, etc. I usually tend to do this weekly on average, but sometimes when I implement new keywords or start a new account it becomes daily to build an account negative keyword list. I don’t use AI and I just try to put negatives that aren’t high intent.
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I would always look after the keywords of those who have more than 3,4 clicks. And I do search term reports bi weekly.
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I use a few scripts which look at the problem from different angles.
Some will focus on my cream of the crop terms, which I’ll check once a week.
Others look at trends.
Others auto-negate if they don’t contain certain words e.g. if you sell “iphone cases” you probably want “case” in the search term.
AI: I’m working on an AI script for a client right now which checks the location in the search term. It’s good at spotting if the location is near where the service is rendered. Otherwise, I haven’t had much luck. It would have to check every single search term which could get expensive. Of course it could be worth it depending on your niche.
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Bi-weekly usually, but every account is different.
Scripts can help with this, Scripts that add search terms as a negative after 0 conversions after a set number of date is the main one I use.
The rest is me in Excel.
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The frequency is entirely dependent on activity volume for your keywords.
Under 1000 clicks a week – do it maybe once a week.
1001 to 5000 clicks /wk – probably do it twice a week.
These are ballpark estimates, nothing serious.
Higher activity volume means doing the task more frequently.
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