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How do you count lead conversions when the user can perform multiple times the primary action? (They pay once but can trigger multiple times the lead conversion and also cancel it)
We have a search form where users use it for free without registration to “search” some legal procedures. Once they complete the form, we start our search and once it is done we charge the client.
The problem is that the user could complete the form multiple times and also can cancel the other “searches” they started.
I don’t want to count all forms completed so Google ads won’t count these as conversions. On the other hand I can’t count only the first one, because the user could cancel it and I won’t count the next ones.
Right now what I did is not to count any new forms if they already have one searching.
I don’t know if there is any way other businesses count correctly their leads or they have some room for discrepancies like this? Is the only solution to make more complex system to reduce duplicates?
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1 Reply
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This sounds like a job for enhanced conversions for leads. Docs here: [https://support.google.com/google-ads/answer/9888656?sjid=13405690079843035874-EU#leads](https://support.google.com/google-ads/answer/9888656?sjid=13405690079843035874-EU#leads)
– Track the form fill as a secondary conversion (won’t be used for optimising the campaign). Set it to count one conversion only so you won’t have a duplicate conversions issue.
– Track the payment and use it as the primary conversion (will be used for optimising the campaign).
Yell if you have specific questions on how to do this.
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This is a classic issue! I’d suggest counting the conversions when the client is billed, not when the form is completed. That way, you’ll only count paid searches, and cancelations won’t be an issue. What do you think?
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Can you not have a separate action for each type of form action, including cancel? Would be useful to see what terms and user types prompt a cancel.
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Qualified and Converted leads is your answer.
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