-
How do you calculate estimated forecasted KPI?
Lets say you have a budget of $1k to spend and your kpi is site traffic. How do you calculate and from where can you find the estimated projection of site visits? Ex) $1k budget will bring 500 site visits.
-
1 Reply
-
You can use the keyword planner in google ads to get an estimate. Keep in mind though, that it is ONLY an estimate. CPCs are subject to change at any time for a number of reasons.
In terms of how to get the estimate, you can put all the keywords you’re going to be running into keyword planner and it will give you some data (spend included) on how much you can expect for CPCs and overall spend potential. You can do some simple math – divide your budget by the overall avg cpc to get an idea of how many clicks you can get with $1k.
-
Your GA4 will provide all the metrics you need, tracking all the traffic that came from Google Ads, as well as the valuable traffic that resulted in clicks and page views.
Log in to reply.