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How Do You Balance Between Paid Ads & Organic Marketing?
There's probably a balance between paid ads and organic growth, but I find myself leaning more into paid ads simply because they deliver quicker and consistent result. Paid ads is just something I’ve gotten comfortable with—they allow me to target audiences and capture returns at a faster rate.
That said, I’ve always admired the power of organic marketing. It’s a slower process, but it’s completely worth it.
To me, it's like fishing: paid ads are like casting a wide net—you catch a decent haul consistently, and you can keep refining that approach to improve results. Organic marketing, though, is like fishing with a rod, you’re focusing on each catch, it takes time to build relationships and be apart of a community, but when you do build it and have the right bait, then it because night & day.
- Btw if anyone currently runs a business but doesn't do online marketing, that's a still a form of Organic Marketing! I wanted to include as many people into this category as they also generate leads by referral methods (Word of mouth)
Anyways both approaches have their strengths, and I love how they can complement each other.
Anyone else's main source of marketing is organic ?
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