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How do i grow this through social media?
Hello,
I am a founder of podcast hosting platform. We’re still in beta and we are trying to increase our subscribers. What channel do you think is best to reach podcasters? I am running Fb ads but they’re getting less clicks with more impressions.Should i give Instagram a try? Or Twitter?
Thanks!
Link to the interested: podzy.io -
6 Replies
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As per my observations, I think Podcasts generally do better on Twitter. That is just however, my observation.
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Product hunt!
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Depending on the country you’re focusing on and the topics discussed, also pinterest might be an interesting option to share specific posts/tips.
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I would use the following strategy:
**Find Podcast Influencers**
You can do this by running Facebook and Instagram Ads. Target your audience using the following paramaters:
* Models (Job)
* Podcasting (Interest)
* Podcaster (Job)Use lead forms to capture their contact info and for your ad image, use a picture of someone speaking into a microphone and put the text “Podcasters Needed” “$2,500 Contract”.
This will get podcasters to fill out the lead form. You will then have them land on your landing page that gets them to complete an account on your platform. You should be able to acquire a new Podcastor for about .28 cents each.
**Run a Gamification Contest**
To get the most engagement out of your new podcasters, run a social media contest where they have to compete in order to win a $2,500 contract. They will have to complete several actions such as the following:
* Follow you in social media
* Create an account on your platform
* Like and comment on your social media posts
* Do a shoutout for you in social media
* Share your blog articles in social mediaAll of these things will help you grow your platform and attract new podcasters to it. They will also promote their podcasts which will generate new users of your platform that you can cross promote other podcasters to
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No matter the complaints, Facebook & Instagram are the best platforms to target at the best value. I have found Twitter would be useful only after you have a *much* larger social following. You likely need to improve your ad creative. Be sure to use square-formatted video on Instagram (animated text overlays will be better than running sound). Facebook placement will also be good for the slightly older demo of 40+ and a good place for testimonials. I noticed you don’t have an active FB pixel on the website – you definitely want to have that installed so you can retarget those prospects that go to the site to check it out.
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Some of this also depends on the TYPE of Podcast you’re running and the audience you hope to grow. Do you have someone running your Social Media/ Marketing strategy? Send me a DM. I’d love to see how I can help.
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