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How did your PPC journey start?
How did your PPC journey start?
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8 Replies
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I signed up for Google AdWords and went at it
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I hated working at a creative agency and my friend hit me up to work in search.
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Was a web developer in 2008, knew a decent amount about GA, told my boss I could do PPC too.
I couldn’t do PPC yet.
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In pharma sales at the time 2006. “Hey we have this Google Adwords account but cant figure it out, i want you to learn it” Ok sure, continue to lose money for the next few months and now im 14 years in.
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I was doing freelance videography, and clients would always ask me if I could help with their website or if I knew what was going on with their FB pixels, etc. – it behooved me to start learning about it all, then I found myself working at a small agency where the adwords accounts were in dire need of management, since my predecessor sucked & the CEO had too much on his plate to give them the attention they needed.
After that, it’s been a whirlwind of a few poachings and well-timed job hops – haven’t looked back since.
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I applied for a digital marketing job. They wanted me to be a developer instead. It was fun but it wasn’t my calling. Saw an opening for a PPC job and now I’m living the dream.
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It was back in 2015… I started how I now recommend most folks get a start in PPC – By convincing a non-profit to let you get them / manage their Google grant account. Free money for them, free learning for me = win win across the board! I was still in college at the time, so this was phenomenal experience. I actually helped them get the grant, and then managed it with a small team of marketing coordinators from their team. From there I laid my foundation to start freelancing / enter the agency space.
I was working with them for free back then, but they’ve been a paying client of many for almost 2 years now! I know the Google grant program has changed over the years and it’s a bit harder to get in. But if you can find a non-profit with a legacy grant, offer some services for free!
tl;dr – Secured and managed a Google Grant budget for a large non-profit in college
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I started playing around with Google Ads and FB Ads in my daytime gig (consumer medial devices at the time) back in 2012.
It was a big eye-opener that led me to open my own full-time PPC agency Jan 1st, 2013.
Prior to that, I was doing the odd freelance SEO project off/on since 2002. Boy did PPC give my business a kick in the pants!
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