• PPC

  How did this Google Ad have such a long description?

  Posted by seohelper on June 19, 2020 at 5:27 am

  Ad in question: [https://i.imgur.com/D5YCBxI.png](https://i.imgur.com/D5YCBxI.png)

  Their last line in the ad “Courses: Poker, Novel Writing, Screenwriting, Music, Photography, Cooking, Filmmaking, Comedy, Acting, Basketball.” is 114 characters long. I don’t believe there is a headline, description or Ad extension field that allows you to insert something that long?

  How did they manage to do it?

  Thanks.

  View post on imgur.com

  collectivethink replied 4 years, 11 months ago 1 Member · 2 Replies
• 2 Replies

• 

  MikeBronson

  Guest

  June 19, 2020 at 5:32 am

  It looks like a Structured snippet extensions

• 

  collectivethink

  Guest

  June 19, 2020 at 5:35 am

  As u/MikeBronson said, they are using 2x headlines, 2x descriptions and structured snippets with the category “courses”

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