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How Can You Use Pinterest to Boost Your Business..
Imagine you run a small business and want to boost your online presence. Given that Pinterest is great for visual discovery…then how would you use its features—like Idea Pins or Pinterest SEO….to connect with potential customers and drive more traffic to your site….
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Pinterest’s visual focus is gold for business. Use Idea Pins for behind-the-scenes content, leverage SEO by using keywords in descriptions and titles. Curious, what kind of visuals work best for your biz? Let’s chat!
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Pinterest recently hosted a virtual brand summit, sharing key priorities for businesses. A few takeaways I found insightful:
* Create boards around key moments like tentpole events, gift guides, etc. Doing this can improve visibility for your boards and pins, and is part of Pinterest HQ’s focus on organic growth for brands.
* Their app ‘Shuffles’ is becoming shoppable, so could be an opportunity to experiment—whether by setting up an account or enabling users to create Shuffles featuring your product.
* While they naturally encourage advertising, there’s still some potential for organic discovery on the platform!
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