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How can I use social media to promote my small business?
I started a small business not too long, and I want to start promoting on social media but I have no clue on how to start and how to do it.
Do I need to learn about marketing? Is there a specific platform that I should use?
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1 Reply
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HIRE SOMEONE WHO KNOWS WHAT THEY ARE DOING. No not your 19 yr old niece either
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What kind of business?
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You posted 2 weeks ago regarding your engagement on IG reels, so it sounds like you already know how to do create content.
Keep it going. A cadence will keep you visible and if your content is good, you should be able to build a following .
I’d suggest a content mix of 50/50 product and culture.
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Post memes relevant to your business. McDonalds twitter is a good case study.
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You just need to learn few basics about marketing to succeed in this. Make sure to create profiles on the social media platforms that are most relevant to your business, and be sure to fill out all of the relevant information in your profile. This will help users find and learn more about your business.
First, consider creating a Facebook page for your business. This is a great way to connect with potential and current customers. Be sure to post interesting and relevant content on your page, and encourage people to like and share your posts.
Second, remember to create social media calendar to organize your content and avoid mistakes.
Third, don’t forget to encourage engagement, you can use polls or ask your followers to leave comments.
You may also want to use ads on FB or IG. They can be really useful for your business. Also, if you want to start an account on IG, I suggest you hire a growth agency to grow faster, because it has been really difficult to gain followers on this platform. This is a good method to attract people and gain customers as well. I personally went for an agency called Ascendviral because it the only one that can provide organic growth. Real followers are always the best choice when it comes to promoting a business.
Fourth, remember to mention problems. I hope you get a lot of positive feedback on social media! Now and then you might come across someone unhappy, wants to argue, or has something negative to say about your business. Keep an eye on social media for mentions of your brand. This way, you can step in before any problems escalate. If you see an issue, reach out to the person and apologize publicly.
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Add value based around your business and the products/services that you sell. Start building a community on the platform that your audience is most prevalent on and that should give you a decent starting off point
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Its all about cadence and quality. Be consistent and develop quality content for each post. Also consider adding IG reels, YT shorts and TikToks to your social strategy since these are very popular these days and drive a lot of engagement.
It can help to use a social media scheduling tool. If you’re just starting out there’s a lot that’ll probably fulfil your needs within a free tier.
All the best.
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It depends on you. Here are some of the suggestions:
1. If you are looking for long term, then you need to learn yourself and there are lot of free resources.
2. If you are looking for short term, then you can hire someone but even after that, you need to learn some basics so you’ll check what’s he/she doing for your business. -
Of course, you need to learn the basics of marketing and immerse yourself in digital strategies for your business. Even if you hire an employee in the future, you still need to understand the basics for controlling business processes.
I would advise you to start with a simple collection of information, not even about promotion and marketing. Study in detail the niche in which you are going to work (your direct and indirect competitors), as well as the target audience – demographic characteristics, behavioral patterns, insights into the use of products/services. The more information you have, the better idea you will be able to make about your future strategy, and then study specific marketing techniques.
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Yes, you will need to learn about marketing to promote your business on social media effectively.
Depending on the type of business and target customers, there are a number of different platforms that you could use such as Facebook, Twitter, Instagram, YouTube or LinkedIn.
Each platform has its own strengths and weaknesses so it is essential to do some research and decide which one is best for your business goals.
Additionally, creating a strategy that incorporates all the platforms could also be beneficial. It is also vital to consider budgeting for marketing efforts such as sponsored ads on social media.
Lastly, understanding what kind of content would be most effective in targeting potential customers is key to successful social media promotion. It is worth researching different types of content and experimenting to understand which one best resonates with your audience. Good luck!
Finally, always remember to measure the success of your campaigns. Keep track of followers and engagement so you can determine if it’s working or not. If certain posts or strategies aren’t working, you can adjust accordingly. This way, your social media marketing can be a success. Good luck!
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