-
How can I help my sister that is a dentist and complains a bit how she is non existant on the internet?
Her website looks like from 1998 and is far far away in Google search results. I can make her new one, but I don’t know much about internet marketing and SEO. There is always an option to hire branding agency, but since I work as front-end developer I thought I could try to help her myself first. Where do you think I should start from? I’ll be grateful for any tips or sources.
-
1 Reply
-
Agency SEO lead/content creator with dental industry experience here. Feel free to PM me the website and I’ll see if I can offer guidance.
Here’s where I would start:
– Search intent – who is her target market and what are they looking for? (cosmetic dentistry? Whitening? etc).
– Google Business Profile – set it up ASAP and optimize it (feel free to PM for guidance) this can be a gold mine for service providers like dentists
– Meta data – does each site page have a meta title and description?
– Service pages – is each page easy to read with a clear call to action? I’d recommend a form in the HERO section for dental service pages.
– FAQ page – create a Q and A style site page and try to explain a little more about the company and its services.
– Internal linking – this comes a little later but look up pillar pages and create natural links between content on similar topics.
As i said, PM me any time because this is a lot.
-
Citations like yelp. Social like fb and twitter etc
-
I run an agency and we’ve had some client successes with some dental offices, one of which we wrote a case study about.
If you care to check it out, PM me and I’ll send you a link.
-
Create a complete GMB profile for her clinic
List on doctor listing sites which are free
If you have money to spend. Get a domain name from namecheap, host it on a cheap yet reliable hosting and make a website with a good template theme.
Do basic SEO
List your phone number everywhere.GMB, listings, site, etc.Need any more help DM me.
-
Managed to rank one of our clients on top of Google India for 5 years straight.
He runs a dental clinic and has enormous success with digital marketing.
Let me know, if your sister can spend a monthly budget of 350-500 usd per month, for similar success with a minimum commitment of 8 months to start with.
-
Update the website. Create service pages for each offering and make sure they are localized for that City, State. Get the Google Business Profile up to date with reviews.
Local SEO for Dentists specifically can vary greatly. If you are in a smaller city lets say like 50k its fairly easy to at least be on the first page. If its a large city like lets say Houston and not a smaller suburb then its rough. If your sister happens to be a specialist like Perio, Endo, Protho, etc it can be slightly easier. The one hard one is dental implants because there is often overlap between the person doing the implant and the one creating the crown.
My first SEO job was for a Dental only marketing company so I actually know quite a bit about this space.
-
Adwords is your best bet if she has a monthly budget she can spend
-
Google business profile with reviews & services it will help the most for local seo which is what she needs now
-
There are a lot of things you could do. The one I would do first is create a Google My Business profile and encourage her to get reviews from all of her patients on Google. That will be the biggest impact and lowest level of effort. Then I would build her a site on WordPress that looks good, loads fast, and has keywords in all the meta titles and descriptions. Also make a page for every service and every location serviced. See how far that gets you and if you want to continue to do better hire an agency but make sure it’s actually a good one. A lot of quacks out there
-
Be wary of answers from the sub. Research *Local* SEO on your own before making a move.
-
Start with the new modern website – that’s the right way to do it – after that follow up with some seo, smm, etc. We had a lot of clients like that with new dental offices, where we did all of this and had a decent success (so lmk if you would like to delegate the work instead))
-
It’s depend upon your competitor. If there is a lot of competition then there will be hard for your to rank in specific niche. So, you will have to hire an SEO.
-
Refreshing the content and getting all the titles and metadata straightened out will probably be a big boost. You can learn all this stuff for free. Yoast is a popular authority on the topic.
Log in to reply.