• PPC

  How can I accurately track traffic and call sources from Google My Business and Google Ads Location Extensions?

  Posted by the__poseidon on September 26, 2024 at 2:36 am

  I'm having difficulty accurately tracking the source of our recent traffic and calls. Here's the setup:

  • We're using UTM parameters like ?utm_campaign=gmb-dallas for both our Google My Business (GMB) page and Google Ads location extensions, which point to the same URL. This makes it hard to tell whether the traffic is organic from GMB or from paid Google Ads.
  • We're also using CallRail's dynamic number insertion to track calls. However, we have a non-dynamic number listed in the GMB profile for organic calls, and we've also added a Google Ads asset (extension) phone number to the GMB profile.

  While our campaigns are running and we’ve seen an increase in bookings (mainly from repeat customers), I'm struggling to accurately track conversions and pinpoint the source of this increased traffic. CallRail captures calls from GMB, but I can't distinguish whether the calls come from organic listings or the Google Ads location extensions.

  Additionally, we’re using dataLayer in Google Tag Manager (GTM), and a thank-you page redirects to track online sales. But if the traffic comes from a Google Ads location extension, will the sale still count as a Google Ads conversion in this setup?

  Given this setup, how can I improve our tracking accuracy for calls and online sales if traffic comes from the GMB location extension? Do you have any tips for distinguishing traffic sources more effectively when using location extensions?

  the__poseidon replied 7 months ago 2 Members · 1 Reply
• 1 Reply

• 

  assbruh

  Guest

  September 26, 2024 at 1:19 pm

  You should be able to see location and call extension reporting in the platform. It’s under Ads & extensions > Extensions. Or just search it at the top. I’m assuming you can extrapolate the difference in click / converions and calls to total volumes.

  For your conversion question – it will attribute to Google Ads unless you’re looking in Google Analytics where it might attribute to another channel (depending on your attribution model)

Log In to Reply