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How are you managing social platforms?
I handling marketing for a small nonprofit (~$5mil budget; $60k marketing budget). We have been managing our social media profiles through Sprout Social for several years thanks to some sweet funding we received. We manage Instagram and Facebook daily; LinkedIn, X, and TikTok on a lesser level.
The funding is set to expire and we are unable to afford to continue with Sprout, which will be a big hit to our organization.
I'm looking for alternatives. Would love to hear what you're using and your thoughts on it. We'd like to keep annual costs to under $1,000, which I know will be challenging.
In the past we've used Meta Business and Hootsuite (which I'm not a fan of).
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1 Reply
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Are you looking for something to publish / schedule or were you using Sprouts social monitoring/listening features?
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Honestly those “Tiffany plates” on tiktok have helped me. It has a lot of veggies
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Try Buffer or Zoho Social—they’re cheaper and manage multiple platforms. Later is also good for scheduling posts. These should keep you within your $1,000 budget.
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Hello, I am affiliated with Social Champ, and I would love to recommend this for two main reasons:
A) They are super reasonable
B) They offer up to 50% discount for non-profits.
Do check them out, or lemme know I’ll help you get connected.
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Sprout Social and Hootsuite are excellent tools for social media management.
Sprout Social provides robust analytics, intuitive scheduling options, and customer engagement tools.
Hootsuite, on the other hand, excels with its wide range of integrations and bulk scheduling capabilities.
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Check out Publer – I use that and Notion to plan things out and can manage a decent amount on their free version. So much cheaper than sprout for the paid options too.
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Check out metricool! It’s free and it’s amazing!
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I’m a social media manager for lots of businesses. Honestly, I’ve used every platform there is but nothing compared to just managing each social network naively. Nothing. Yes it’s not time consuming but it’s better. It’s the only way I don’t miss anything and the only way my content appears exactly how I want it to appear.
If I only managed the socials for one business, there’s no way I’d even consider any platforms for management. Reporting, maybe. But not for content publishing or community management.
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You would not find Sprout level of experience on any of the standard scheduling tools recommended above.
Checkout Statusbrew or Agorapulse instead (with non profit discounts it would be around 1k/year).
Do trials and then make a pick
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I use a combination of AI Social Content Generator (which repurposes and creates new content from the blog articles we already have) and Social Media Tracker (that’s its name for real) to analyze my target audience and my competitors’ while also scheduling and publishing content from the same tool.
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Try Metricool!
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Agorapulse and Buffer. Buffer’s customer service team is INCREDIBLE.
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