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High Bounce Rate & High Avg Time On Page?
According to Google Analytics, I have a page that has a high bounce rate (92%) but also a high avg time on page (2m 57sec)
I am a bit confused as to how I can improve it if simultaneously users are finding the page relevant (time on page) and non-relevant (bounce)
Any help and guidance would be greatly appreciated
Edit – standard page, has navigation bar
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1 Reply
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It’s a landing page. It should have a high bounce rate because it should just be one page.
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Hard to give advice to questions like this without better context.
What % comes in organically? How much is paid? What vertical? The people who are coming to the page may be staying there longer for a reason. Depending on the page’s purpose, it might require 2m & 57secs.
When you say “improve it,” do you mean improve the SEO or improve the page’s UI for an even longer avg time on page? If it’s the former, it would depend on so many things.
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