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Hey Agency PPC’s, what does a normal day look like for you?
Im genuinely curious about what a ‘day in the life’ for most PPC managers in agencies look like.
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Here was my day yesterday:
* Setup Google shopping campaign for ecomm client ~3-4 hrs
* Analyzing competitor feeds in SEMrush to match similar structure of product titles etc
* Formatted data feed in excel / setup merchant center
* Went through and optimized x2 Adwords accounts ~2-3 hrs
* bid adjustments, budget allocations, SKAGs, new ad text variations, search term reports, etc
* Went through Optmyzr recommendations
* Sent quick optimization reports to clients
* Setup x2 FB lead campaigns for a real estate client ~2-3 hrs
* Setup pixel tracking in GTM
* Setup Zapier to send lead data to CRM
* Proposals for BD team ~1.5 hrs
* Google Ads audit from another agency who is managing
* Recommendations / budgets​
Whats a normal day look like for you? What did yesterday look like?
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7 Replies
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How many hours do you work a day? Is ~11 hours normal?
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Which CRM do you recommend? Or use
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3h responding to email/ followups and meetings / call
2h audits / strat recommandation
1h call brief taking
annual budget recommandation 0.5h
supervision of campaign set up and reports 0.5h
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“Formatted data feed in excel / setup merchant center”
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You should use a plugin for that.
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Get a data feed provider for your product feed and ditch skags. it’s 2020!!!
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Get in at half 9
Breakfast until 10 while replying to emails etc
Check pacing across all accounts and adjust bid strategies to push/pull spend if needed
Assign the days tasks for the Junior Account Exec
Pull data for a client deck to be presented next week
Compile and format deck and pull key insights
Decide to finish deck on Monday
Go home
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Well, I generally come in at least fifteen minutes late, ah, I use the side door – that way Lumbergh can’t see me, heh – after that I sorta space out for an hour. I just stare at my desk, but it looks like I’m working. I do that for probably another hour after lunch too, I’d say in a given week I probably only do about fifteen minutes of real, actual, work.
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