Here’s what you missed last week on social media (marketer’s edition)

Social Media

Here’s what you missed last week on social media (marketer’s edition)

Posted by lazymentors on June 8, 2023 at 5:33 pm

#Top 5 Updates of the Week:

* Instagram shared how their algorithm works. Spoiler: It’s 90% their 2021 blogpost with minor changes.
* Snapchat My Snap AI: Users now have ability to send & receive AI generated images.
* Reddit’s new usage based API pricing will impact many third-party apps.
* Meta tests removal of news content in Canada in response to Online news act.
* Pinterest first platform to share their calendar for pride month & latest events.

#Google:

* June 2023 Google Webmasters Report.
* Google rolling out multiple featured snippets feature on Desktop search.
* Google now treats .ai domains as generic Top-domains.
* Google search console insights adds your growing content report.
* Google modifies shopping ads policies to enhance transparency.
* Google Search console performance report was delayed by 65+ hours this week due to an error.
* Google Bard can now provide more precise local results.

#Tiktok:

* Mexico city signs up a deal with TikTok to support small business marketing.
* Tiktok launches #ForYourPride for content creation around Pride month.
* Tiktok’s 10-minute recording option within the app is back for many users.
* TikTok accused of storing sensitive Creator Data in China.

#Instagram

* Instagram tests new user control for recommended posts & transparency tool.
* The logo for Instagram’s Twitter rival App is now revealed in a leak.
* Instagram announces video scrubbing feature for IG reels.
* Instagram shares a format guide for all Meta Ads Platform.

#Meta :

* Meta never gave up on metaverse, Meta Quest 3 coming this fall and price decrease for Quest 2.
* Meta found liable as court blocks firing of moderators.
* WhatsApp launches a security hub to showcase user control options.

#Twitter:

* Twitter loses two executives in-charge of Safety & Trust on the platform.
* Twitter leaves EU voluntary code of practice against disinformation.
* Ben & Jerry’s leave Twitter Advertising over Hate speech.
* Twitter’s working on hide your likes tab option.
* Twitter ignoring hate speech created by Twitter Blue subscribers.

#YouTube:

* Youtube reverses misinformation policy to allow US election denialism.
* MrBeast tags big streaming services and pitches his idea of new Game Show.
* Viral Nation’s new product to protect companies from copyright issues.
* Youtube adds 5.1 Surround Sound & announces new YPP terms.

#Agency News:

* Dentsu sees 2023 Ad spending up 3.3%.
* WPP partners with Nvidia to build an AI content engine.
* Zoom apps marketing chief Janine Pelosi exists.
* Ogilvy Africa introduces InfluenceO, an Influencer marketing solution for Africa.

#LinkedIn:

* LinkedIn launched a new playbook for SaaS companies marketing on the platform.

#Snapchat:

* Snapchat launches AR Learning hub for individuals with growing interest in AR world.
* Snapchat launches sheen camera filter to Encourage LGBTQ+ creators to share their story.

#Reddit:

* Reddit’s main share holder cuts down its valuation in the platform by 41%.
* Many Sub-reddits are protesting on 12th June against new API pricing changes.

#Advertising:

* Heinz Debuts First Global Campaign in 150 Years.
* Unilever pledges over 70% of Ads will have disabled representatives behind the scenes.
* Fentiman creates world’s longest Advert with an 168-hour film, woah.
* New Created Campaign from Wendy with T-pain is blasting.

#Microsoft

* Bing chat increases chat turns, adds visuals to travel queries and expands Bing Image creator.
* Microsoft teams on Windows 11 gets discord-like communities and AI tools.
* Bing Chat adds Anchor text hyperlinks within answers.
* Microsoft introduces insights for Universal Event tracking Tags.

#AI:

* Brands are asking Influencers to utilise AI tools to improve their content practices.
* Search Engine Land launched their own AI Chatbot based on 20,000+ previous blogs.

#Pinterest:

* Julia Brau Donnelly to join Pinterest as Chef Financial Officer.
* Pinterest publishes new research on how positivity drives actions at event stage of the shopping journey.

#Marketing:

* BeReal is testing BeRealChat for direct messaging options.
* Peloton goes through a rebrand, trying to recapture its audience.
* Verizon owned Visible Brand launches a new show with creator group “Old Gays”.
* Oracle removes social sharing tool “Add this”.

**What are your thoughts on these recent updates? You can subscribe to the weekly newsletter (link in bio) to receive these updates every week.**

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