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Here’s what you missed in marketing and social media last week!
Top 6 Updates of the week
- Meta launches new ads update, expansion of ad attributions to boost campaign performance.
- Snapchat updates their ad platform with new AI tools and AR upgrades.
- TikTok launches stickers for DMs and Group Chats with up to 32 people.
- YouTube’s new AI Idea prompts feature for creators and simplified Channel Pages Clarification.
- Meta launches analytics and creation features for Threads App.
- Google Search expands AI Overviews globally and launches new updates.
Trending
- U.S. is considering a breakup of Google top address Online Search Monopoly.
- Ex-Google CEO says successful AI startups can steal IP and hire lawyers to ‘clean up the mess’.
- Nielsen set to add big data to local ratings in all markets starting in January.
- Crocs in partnership with Digitas launches Crocs Mad lab, digital experience for fans.
- FTC takes on Fake AI-Generated Online Product Reviews.
- Dove launches Age-Defying ‘Beauty never gets old’ ad campaign.
- GroupM and Pacvue accelerate partnership with the launch of Integrated Commerce Management solution.
- Starbucks replaces CEO after sales slump, stealing Chipotle CEO Brian Niccol.
- Journalism preservation bill advances through California Legislature, a potential win for publishers.
- Harris Campaign reserves $370M for Swing-State Ad Blitz.
- Reddit announces new update to its Agency Partner Program with launch of new badges for partners.
- LinkedIn is testing a new section called ‘Video For You’.
- Twitch launches video stories, they needed this feature.
- Mars to acquire Pringles-owner Kellanova for $36B, it’s getting salty.
- Kantar and Understood.org provide new insight into impact of individuals with learning and thinking differences.
* Kantar finds that globally, 11% of the population reports having a thinking or learning difference that might impact reading, writing, focus, math, or communicating with other people. - Snapchat introduces its Inaugural council for Digital Well-Being.
TikTok 🎶
- TikTok is testing Amber Alerts in user feeds.
- TikTok’s new growth plan for success in U.S. includes rewarding users for inviting new creators.
- TikTok accused of sending inaccurate and misleading news-style alerts to users.
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CapCut rolling out new feature to create videos with AI.
Instagram & Threads 🗂️
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Instagram adds ‘Hide share count’ for reels and posts.
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Instagram is testing a throwback feed, featuring old content from users.
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IG is showing up a new prompt-section ‘Catch Up on Stories’.
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Threads working on ability to create custom feed using hashtags or keywords.
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Instagram fails to act on 93 percent of reported abusive comments targeting female politicians.
Meta 😅
- Meta expands UMG deal to Threads and WhatsApp, music is everywhere.
- Mark Zuckerberg receives letter from lawmakers concerned about illicit drug ads on FB and IG.
- CrowdTangle went offline this week.
- Meta expands profile connections for Business Suite, easy switching.
- Meta will ask US supreme court to block class/action lawsuit over Inflated metrics.
- WhatsApp launches Giphy stickers and expands access to custom sticker maker.
- WhatsApp working on voice chat mode for Meta AI.
X (Twitter) 🕹️
- X updates Advanced analytics for premium users with new info on age, gender and more.
- Gork AI gets image generation capabilities.
- Brussels slaps down Thierry Breton over ‘harmful content’ letter to Elon Musk.
- X announces API V2 support for creating long form posts.
- X’s gun emoji got updated again, it’s more bold now.
- X will continue to pursue antitrust litigation against brand and ad groups, despite GARM shutdown.
- X targeted with 9 privacy complaints after grabbing EU users’ data for training Grok.
Youtube 🕹️
- YouTube is testing longer CTV ad breaks.
- YouTube testing AI chat summaries for live chat and new launch of Super Chat replies.
- YouTuber tests new content discovery experiences, a feed withnmix of Long/Short-form content.
- YouTube’s new experiment replaces views with likes and comments on video previews.
Google 🔦
- Google Ads API v15 to sunset Sept. 25.
- Confirmed: Google’s search ranking bug is impacting large no. of results.
- Google August 2024 core update rolling out now.
- Publishers report ‘negligible’ traffic impact of Google AI overviews.
- Goggle Ads API streamlines conversion adjustment uploads.
- Google halts AdSense monetization for Russia-based publishers.
- Google confirms test of more than 10 ads in shopping ad box.
- Google extends deadline for Hotel Ads commission bidding sunset.
- New video calling features coming to Google Meet.
Agency News
- Etsy selects IPG’s Mediahub as its new media agency.
- Abelson Taylor Group launches media agency AT Activate.
- RAPP wins B&Q’s Loyalty and CRM accounts in major strategic partnership.
- Knoxville’s Timbres acquires full-service Argentine agency Niña.
- Dickies selects Backbone as its PR, influencers and affiliate marketing AOR.
- Choice Hotels hires 72andSunny and Dentsu X in agency roster revamp.
- Harbour announces launch of a new agency group with 2 initial acquisitions.
- Svedka hires DCX Growth Accelerator to help with its rebrand.
- Geeta’s, Indian food brand appoints Insiders as their new creative comms partner.
- DuluxGroup appoints Howatson+Company as Selleys Creative AOR.
- ActewAGL taps Affinity for full-service marketing remit.
- Assembly MENA named SEO and Web AOR for Al-Futtaim Automotive.
- Edelman scales global production capability.
AI 🤨
- Google’s new Gemini-powered AI features for Android are here.
- Anthropic announces Prompt Caching with Claude.
- Midjourney released a new web editor.
- SAG-AFTRA strikes AI digital voice replica pact with startup firm Narrativ.
- MIT releases comprehensive database of AI risks.
- Sakana AI launches ‘The AI Scientist’, the first comprehensive system for fully automatic scientific discovery.
- X released beta version of Grok-2 and Grok-2 mini.
- Nancy Pelosi criticizes California AI bill as ‘ill-informed’.
- Inside the Snowflake-Databricks Rivalry, and Why Both Fear Microsoft.
Microsoft & LinkedIn
- LinkedIn and Magna Media Trials publish new study ‘B2B Renaissance’ about Campaign Success.
- LinkedIn is testing a new feature to edit scheduled posts on LinkedIn.
- LinkedIn launches links for comments, you can now copy and share a link to a comment.
- LinkedIn outlines Improved Semantic Search Capacity.
- Microsoft pauses Windows 11 full-screen alerts on Windows 10 after feedback.
Marketing & AdTech
- Vibenomics, In-store audio firm expands programmatic reach with Yahoo DSP.
- Captiv8 launches new media safety feature.
- TUI bags deal to sponsor Channel 4’s Married at First Sight.
- Snapchat makes significant changes to ad objects in ads manager.
- Criteo is holding M&A discussions with Skai to bolster its retail media play.
- US Government’s new initiative ‘Time is Money’ can put an end to hard-to-cancel subscriptions.
- Shapiro+Raj launch groundbreaking AI Avatar platform for consumer insights.
- Walmart’s global advertising business grew 26%, including 30% for Walmart Connect in the U.S.
- Canva is back with humour-filled ad campaign, Medical Japanese Lords are designing social posts.
- Brainiest AI introduces new marketing consultant feature for SMBs.
- US Bank celebrates Black achievement with zines in The New York Times.
- LG boosts home appliances with competition show on Prime Video.
- LinkTree acquires social media scheduler tool, Plann.
- Pumpkin Spice arrives early this year at QSR Menus, Krispy Kreme & more.
- IAB Tech Lab expands Multi-State privacy agreement.
I hope this helps to plan your week ahead, you can follow me for more updates.
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1 Reply
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Thank you for sharing all this information. I was able to gather so much all packed in one posts. It’s very helpful.
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Agreed. Really appreciate your recaps here.
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Awesome summary
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