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Here’s What Happened Last Week on Social Media (Marketer’s Edition)
#Google:
* Views per Session and Average Session Duration now available in GA4.
* Google discover performance reports improve accuracy.
* Google Updates Display & Video 360 Account level Suspension policies.
* Google shares new insights on Search Algorithm with Office Hours Video.
* ChatGPT AI raises concerns over Google Search vs AI powered results being better.#Tiktok:
* Tiktok announced Top Tiktok Ads of 2022.
* Tiktok launches Campaign to Strengthen Community Safety.
* TikTok announces Updated CAP University Marketing Education Course.
* Tiktok adds new Marketing Partners to its Directory.#Instagram:
* Instagram begins testing “Share to Reels” feature from third-party apps .
* Instagram tests more BeReal Like-Elements to be more of an authentic platform.
* Instagram testing Moving Avatars in IG Stories in selected countries.#Meta :
* Meta faces $275M GDPR penalty for data breach in EU.
* WhatsApp launches a “message yourself” feature to allows users to send notes.#Twitter:
* Twitter 2.0: Elon Musk shares Growth Graphs & User statistics of the platform in a swipe file on Twitter.
* Twitter leans on Automations to moderate content as harmful content surges.
* Twitter to show more tweet recommendations from users you don’t follow from now on.
* Twitter rolls out 3 new formats of Advertising to attract more businesses.#YouTube:
* Youtube announced Updated Monetisation & Community Guidelines.
* Youtube shares list of Top Creators, Videos and Ads of 2022.
* Youtube copying Spotify is rolling out it’s own end of the year wrapped version.
* YouTube and Google Grants $13.2M to IFCN to support Fact Checking on Internet.#Pinterest:
* Pinterest ends it’s “Creator Rewards” program.
#LinkedIn:
* LinkedIn’s “Focused Inbox” feature is available to all users worldwide.
* LinkedIn launches 3 new B2B Marketing Features including Newsletter & Page Updates.#Snapchat:
* Snapchat’s launches “Spotlight Challenges” for creators to win this Holiday Season.
* Snap launches new toggle switch to comply with California Laws.#Reddit:
* Reddit adds Images in Comments feature for selected sub-reddits.
* Reddit annouces “Future Tellers” a crypto & Marketing event.#Marketing:
* Discord’s First Paid Creator Monetisation Feature is Live now.
* Instacart launches Coupons, Stock Ups and Save Promotional Campaign features.
* Klarna expands it’s creator marketing platform to more new countries .
* Google messages testing end-to-end encryption.
* Twitch adds Shield Mode for better safety against Hate raids.
* Nerf launches into NIL marketing and usage of AI into social media content.
* BeReal wins Award for “App of the Year”.**Due to Holidays, this might be the last edition I share on reddit. I will be sharing this week’s Updates with sources & Reports through email on sunday. You can subscribe through link in my bio to receive them for free.**
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1 Reply
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Thank you for posting these, they are handy and much appreciated
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Thank you for this ”last week on social media”. I hope you keep them coming.
edit: Damn I just read the last part of the post :S -
An extremely interesting update of the Discord, I think it will certainly attract new creators to the platform.
In general, I think that the future belongs to live content and the integration of users into small thematic communities. I remember watching the development of Twitch a few years ago, when it was bought out by Amazon and what changes have taken place during this time: how much has streaming influenced the development of marketing, the influx of advertisers and the creation of content strategies.
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I look forward to reading these. Thank you again!
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