Here’s What Happened Last Week on Social Media (Marketer’s Edition)

Social Media

Here’s What Happened Last Week on Social Media (Marketer’s Edition)

Posted by lazymentors on November 25, 2022 at 1:58 pm

#Top 5 Updates of last Week:

* RIPTwitter trends, Employees resigning and Blackouts,etc last week but this week it’s bouncing back.
* Tiktok adds new demographic insights to Ad Manager.
* Instagram launches Home & Explore Ads Placement via Marketing API.
* Google rolls out Multi-Search, Lens, AR and other expanded search features.
* Youtube increased the ability to add Music to Shorts, you can add up to 60 seconds of a YouTube song.

#Google:

* Google’s Panda Algorithm is actually now Coati Algorithm revealed by Platform.
* Google Search Console adds shopping Tabs listing feature.
* Google paying Advertisers $100 to enroll in automatically applied recommendations.
* Google AR Products & Clippable Coupon live.
* New Adsense Data protection laws coming to Various US States in 2023.

#Tiktok:

* Tiktok launches “Small Business Accelerator” Program for Small Business Saturday to help businesses.
* TikTok’s launched it’s Discover List2022 showcasing Top 50 creators of the year .
* TikTok begins testing an early version of Research API for marketers.
* Old News Sparking: Tiktok launches first In-app Shops in US.

#Instagram:

* Instagram is testing “pin to your reels” feature.
* Instagram announces Awarding Grants worth $650k to Black Creators.

#Meta :

* WhatsApp expands Business Search to more countries like Brazil, UK and Mexico + launches payment feature in Brazil.
* Meta is removing Religious, Political and sexual preference fields from Facebook Profiles.
* WhatsApp launches “Polls” to allow people to share interactive polls in Chats.
* Meta Reportedly fired employees for hijacking user data.

#Twitter:

* Twitter is working on a feature to automatically break long tweets into threads.
* Twitter is bringing back end-to-end encryption DMs and planning to remove “source of the tweet” feature.
* Elon Musk is bringing back Banned Twitter including Trump’s ongoing pool.
* Twitter’s Blue subscription to relaunch on November 29th.

#YouTube:

* Youtube starts testing shopping and affiliate features in Shorts.
* YouTube launches a new intro like “signature sound” to brandify.

#Pinterest:

* Pinterest expands Pinterest TV Shopping Showcase to Canada ahead of Holidays.
* Pinterest launched its transparency report showing casing what type of content is being removed.

#Snapchat:

* The platform launches new bitmojis, AR filters Garment Filters for FIFA world cup 2022.

#LinkedIn:

* LinkedIn launches “Brand Safety Hub” to protect Brands on platform from Spams.

#Reddit:

* Reddit hires Top Ad Executives from Pinterest & Pinterest besides Huge Tech layoffs.

#Marketing:

* Walmart’s revenue increased 30% in Quarter 3”.
* World Cup renews Alcohol Policies, making it hard for sponsors like Budweiser.
* Microsoft Video Ads are now broadly Available.
* Discord Users can now link their crunchyroll accounts.
* Yelp introduces video and Image spotlight ads on homescreen.
* Twitch Shares New Updates coming to platform and its Ads program.
* OnlyFans partners with Spring to provide Shopping Features to Creators.
* Spotify Video Podcasts launched globally.
* Clickup & Hubspot announces strategic partnership for new solutions.
* Tumblr offering users blue checkmark like Twitter did, but for $8 one-time payment.

**This took a while to curate. You can subscribe through link in my bio to receive these marketing and social media updates every week for free with sources & reports to updates.**

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