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Here’s What Happened Last Week on Social Media (Marketer’s Edition)
#Top 5 Updates of the Week:
* Meta Lay-offs 11,000 employees reducing the team by 13%.
* Tiktok shops e-commerce feature now rolling out in US after UK Testing.
* Instagram confirms “Reels Scheduling” up to 75 days worth of reels.
* On Saturday, Elon Shits down Twitter Blue again and now everyone is waiting for his next step.
* Google rolls out Ads Editor v2.2 with optimized targeting and 11 new features.
* Twitter lay-offs 50% of employees alongside Major Executives, Elon Fears Bankruptcy.#Google:
* Google allows custom dimensions in GA4 Reports.
* Google Ads Reach Platform now forecasts Video Action Campaigns.
* Google introduces Ads Data hub for Marketers & Advertisers.
* Google rolls out Ad Frequency For Youtube Campaigns.
* Google Ads API v12 updates Client Libraries & Code Examples.#Tiktok:
* TikTok’s global revenue falls down $2 Billion due to platforms huge spending and slow economy.
* Tiktok launches new Climate Initiative Global Campaign called #Climate Actions.#Instagram:
* Instagram launches new Web Interface to take advantage of large screens.
* Instagram working on ability to add music to normal photos turning it into Video Content.#Meta :
* Meta acquired Audio-recognition AI platform called Audio Analytic.
* Meta outlines new changes and tactics they will use for Climate Awareness related to Climate Change.#Twitter:
* Twitter’s overall Ad Business saw a growth after Elon Musk takeover besides people calling out, report shows.
* Elon Musk promises that he will pay Video Creators 10% more than Youtube.
* Twitter to filled with verified Fake Brands and Parody Accounts creating a maniac and making brands quit Twitter.
* Twitter advertisers talk with Elon Musk and say Elon blew it up and they don’t why he is doing that.
* Elon launches an official badge alongside “Verified badge” and cancelled it immediately and now it’s back.
* Twitter is up to a lot of changes, these were the some I thought needed to be shared with you.#YouTube:
* Youtube launches Live Q&A session for Livestream.
* YouTube plans to launch YT shorts for Smart TVs.
* YouTube launches “Youtube to You” A holiday marketing Plan to increase in-app shopping.
* Youtube expands comments translation and smart replies to more users.
* YouTube Music and premium reaches 80 million paid subscribers.#Pinterest:
* Pinterest’s viral Invite-only Shuffle app available to general public now.
* Pinterest informs about recent algorithm improvements for better in-app engagement.#LinkedIn:
* LinkedIn partners with Github to launch Coding training program in LinkedIn Learning.
#Reddit:
* Reddit now allows you to mute sub-reddits of your choice.
#Marketing:
* A Guide to Twitter’s new competitor “Mastodon”.
* Paramount reorganises Ad sales structure amid declines.
* Airbnb shares that focus on Brand Marketing instead of Search is working.
* Bing tests AI chats feature at top of the search results.
* Other: FTX, A crypto-platform files for bankruptcy and causing a major distrust among Financial and Crypto community.**This took a while to curate. And I would appreciate you subscribe through link in my bio to never miss these updates and receive the sources to the news.**
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1 Reply
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OP here, A Quick Insights on Twitter’s dumbfall!
I surveyed 50+ Marketers and Joined 10 Discussions about Twitter!
* 18 of those marketers believe that Twitter will bounce back.
* 12 of those said Elon is ruining Twitter* 7 believe that Twitter’s Advertising will die or suffer from Elon’s changes
* 4 believe Free Speech & Monetisation will be provided.
* 14 predicted a new platform taking over.
Apart from the survey, I joined FB, Slack & Twitter discussion where most Small Businesses are planning to cut their Advertising budgets for twitter or stop using the platform.
**I personally believe that Twitter is going through a phase right now, it’s a no-brainer that may be holding your Ad budgets for a while would be better. It’s time to hit pause and analyse twitter.**
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