Here’s What Happened Last Week On Social Media (Marketer’s Edition)

Social Media

Here’s What Happened Last Week On Social Media (Marketer’s Edition)

Posted by lazymentors on November 9, 2022 at 2:11 pm

#Top 5 Updates of the Week:

* Elon Musk wants you to pay $8/month to keep Blue verification badges.
* Instagram Adds Gift sharing to Instagram reels, another rip off of TikTok.
* Youtube unveils online marketplace for Streaming services as a new service.
* WhatsApp launches communities, big Chat groups with up to 1,024 members allowed.
* Twitter about to turn into only fans as Elon is planning to launch paywalled content and is wiling to launch a lot of monetisation features.

#Google:

* Google is getting rid of similar audience segments.
* Google introduces a new search label for Coupons & Promos.
* Google introduces Ads Data hub for Marketers & Advertisers.
* Google Business Profile Photo Insights are ending.
* Google rolls out two news to analyse Data in the Ads Data Hub.
* Google to end long-time messaging App “Hangouts”.

#Tiktok:

* Tiktok updated privacy policy in EU which states Chinese companies can access user data.
* Tiktok featured officially confirmed now: The platform will inform creators about the posts you save.
* TikTok’s parent company Bytedance hints at launch of new Tiktok Music platform.
* Tiktok launches new in-app effects and events for the Native American Heritage Month.

#Instagram:

* Instagram launches Access to selling NFTs directly in platform for selected creators.
* Instagram fixed the big causing people to lose followers, the trend was called Bots removal by IG gurus but in actual was a bug.

#Meta :

* Meta opens Facebook’s Professional mode to all creators globally.
* Meta to ditch human-curated Facebook News stories globally.
* Meta achieves MRC accreditation for Brand Safety & Quality in Ad placement.
* Meta launched Business Messaging Accelerator Program.

#Twitter:

* Elon musk to cut around 50% of Twitter’s workforce, major tweets against employees by The New CEO.
* Twitter to shut down its slightly successful Newsletter platform “Revue”.
* Twitter pauses Crypto wallet development.
* Musk blames “Activist Groups” for the new advertising downfall.
* Twitter is up to a lot of changes, these were the some I thought needed to be shared with you.

#YouTube:

* Youtube is expanding YouTube search insights to more languages and also introduced a new Channel page layout.
* YouTube to allow creators to go-live together as a co-streaming feature available on Mobile Apps for now, no desktop version is planned.

#Snapchat:

* Snapchat partnered with Amazon to launch new AR filters & lenses for product try-ons.
* Snap partners with fitness app strava to allow users to share Fitness snaps.
* BigCommerce teams up with Snapchat to help US merchants to integrate their shops within the app.

#LinkedIn:

* LinkedIn working on verified Information feature along and adding “Account Creation” Dates listing on your profile.

#Marketing:

* Apple is offering new Ad placements on Today Tab and Product pages.
* Microsoft credit Card Ads are now available globally + 11 new product updates from Microsoft.
* Patreon now allows you to host your premium video content directly within the platform.
* This week Netflix’s Ad supported tier was launched and didn’t made a hype.
* Twitch’s guest star feature is now available around the globe.
* Substack launched discussion feature to encourage in-platform engagement.
* Signal to roll out Snapchat like stories feature.
* Microsoft Ads Performance Tool upgraded with new campaign settings ans much more.
* Apple is working on building an Ad network around its sport deal with Major League soccer.

**Hey,This took a while to curate, You can subscribe through link in my bio to receive these updates every week.I also tried to post a monthly recap of October updates that got moderated. That’s why I appreciate you taking time to read this and subscribing.**

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