• Social Media

  Here’s What Happened Last Week in Social Media (Marketer’s Edition)

  Posted by lazymentors on October 20, 2022 at 12:48 pm

  #Top 5 Updates of the Week:

  * Netflix with Ads is here with a Bad Pricing Plan.
  * Tiktok World Event 2022 occurred last week, launched new updates to Creator Marketplace and new Advertising plans.
  * Twitter launches “Link Spotlight” A link button with 7 Different CTAs.
  * Google’s Display Ads get better and more personal with New Ad Tech.
  * Facebook rolled out a new “Page Experience” with new layout for pages.

  #Google:

  * Google Rolling out Site names and Updated Favicon Logos in Search Results.
  * Google Ads First Party Cookies now Support personalisation.
  * Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023.
  * Google Webmaster Guidelines Rebranded as Google Search Essentials with New Guideline additions.
  * Google Data Studio now known as Looker Studio.
  * Google Ads label for users is new black bold text “Sponsored”.

  #Tiktok:

  * TikTok launches Profile Kit to add up to six videos on other sites with help of linktree.
  * Tiktok is planning to open US product fulfilment Centers and moving more deeply into e-commerce.
  * Tiktok owned Editing Tool “CapCut” launches a pro plan with more editing features.

  #Instagram:

  * Instagram testing “Achievement Badges” to Incentivise Reels Creators.
  * Instagram expands AI-powered Age verification program to India and Brazil.
  * Instagram is testing a new feature to invite other creators to edit reels together during a collaboration.

  #Meta :

  * Meta Connect 2022 Held last week and launched Legs in Metaverse and revealed declining revenue numbers.
  * Meta and Microsoft Announced new Partnership at Microsoft Event Last Week for Metaverse’s Hardware requirements.
  * Meta is ending support for Instant Articles.
  * WhatsApp is testing “Edit Button” for Messages with 15 minute limit.

  #Twitter:

  * Twitter’s working on making #hashtags not clickable.
  * Twitter is Testing a feature to turn off mentions for your username.
  * Twitter announced Audio Chats within Twitter Communities for users to interact more.
  * Twitter’s new Edit feature is a flop as no-one seems to buy Twitter Blue to access the limited feature.

  #YouTube:

  * YouTube launches usernames for every YouTube Channel Owner, it was previously limited to few Creators only.
  * YouTube launches new updated Analytics UI in YouTube Studio App.

  #Snapchat:

  * Snapchat brings parental control to India with Family Center.
  * Snapchat launches AR filter for Halloween for Try-Ons and Brands to sell Costumes through AR.

  #Microsoft:

  * Microsoft office is being rebranded as part of Microsoft 365 plan.
  * Microsoft is launching Graphic Design App “Designer” to Compete with Canva.
  * Bing is getting an AI-Image generator added to the search engine.

  #Marketing:

  * WordPress 6.1 Scheduled to launch in November 2022.
  * Google approves Truth Social in Play Store.
  * Starbucks Partners with Delta Airlines to launch new Rewards Program.
  * Google Meets gets automatic meeting Transcriptions.
  * Asana boosts goal tracking resource management and security + collab with meta for a new workspace.
  * Neeva, A privacy friendly Search Engine launched in EU by Google’s Previous head of Advertising Business.

  **This took a while to curate. And I would appreciate you upvoting this to see these updates every week and subscribe through link in my bio to never miss these updates and receive the sources to the news.**

  lazymentors replied 2 years, 7 months ago 2 Members · 1 Reply
• 1 Reply

• 

  Jolly-Deer-8571

  Guest

  October 20, 2022 at 5:20 pm

  Really appreciate the updates. Thank you.

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